Will Smith’s Cinema Strategy

Will Smith’s certainly got the magic touch.
In an unprecedented winning streak, he’s been in hit after hit since 2002.
He’s actually had seven straight films exceed the $100 million mark, the smallest take being from “Bad Boys II” at $138 million.
Smith’s latest flick, “Hancock,” is not exactly being hailed by critics.
But the former rapper-turned-TV-and mega-movie star has defied them in the past. And he’s in the habit of rocketing past their predictions on Fourth of July weekend. He did it with similar summer fare like “Independence Day” and “Men in Black II.”
“Hancock” will likely add to Smith’s amazing track record.
After leaping over other A-listers, what does the Hollywood big wheel expect the future to bring?
According to Smith, he doesn’t think he’s even peaked yet.
“I feel like the next 10 years are going to be my sweet spot,” the celeb tells the USA Today.
And he’s not lacking in the confidence department either.
“I don’t feel like there’s anything I can’t do, no movie I can’t make,” he says.
Smith has an analytical approach to his craft; one that’s not normally associated with his profession. He’s a statistician of sorts.
“I study patterns,” he explains. “Nine out of the top 10 biggest movies of all times have special effects; eight out of 10 have creatures in them; seven out of 10 have a love story. So if you want a hit, you might want to throw those in the mix. I just study patterns and try to stand where lightning strikes.”
Can you see Smith as chairman and CEO of his own studio someday?
Lots of shareholders can.
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